THE ASTD E-LEARNING HANDBOOK

BEST PRACTICES, STRATEGIES, AND CASE STUDIES
FOR AN EMERGING FIELD


Allison Rossett, Editor

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Developed by:
Lori Killpatrick &
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©2002


Online Learning

| 100 | 200 | 300 | 400 |

Online Learning for 100
If we build it, will they come?

"In Spring 2001, the Masie Center and ASTD collaborated to release yet another study, E-Learning: If We Build It, Will They Come? It examined participation in 30 courses at 16 companies in the United States. The focus was on learners' views of their technology-based learning experiences, as manifested in start rates, motivation, and satisfaction. One of the great benefits of e-learning is that it empowers individuals, enabling employees to study when and where they elect. The flip side of that benefit, of course, highlights the relevance of the ASTD/Masie (2001) effort. The individual who chooses to study online can also choose not to (Rossett, 2000). The freedom to learn at will thus extends to the freedom to not bother to sign up or to persist in the effort."

Read more in Allison Rossett's chapter, Waking in the Night and Thinking About E-Learning
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Online Learning for 200
Are there any drawbacks to e-learning?

According to Allison Rossett, there are drawbacks and there are benefits. The decision must be based on the implementation, on the cultural factors that surround the online learning effort.
 BenefitsDrawbacks
ContentExamples;
Pictures, voice, motion;
Practice;
Declarative & Exploratory content is possible
Quality is the issue here. It takes time, resources and skill to deliver all these content options, and effectively.
CostIt’s good value, especially if the audience is large and dispersed.Asynchronous is costly. Development must be careful and elegant. Live or synchronous e-learning can be a major cost saver.
 Interaction  Simulations can be marvelous. This is a great opportunity to try authentic situations and compare your efforts to those of others and experts.Only some e-learning includes rich, authentic interactions. People do miss instructors.
UpdatesThis is an enormous benefit. Standard messages actually get where they need to go. Only a plus! The challenge is in assigning staff to maintenance.
ReadinessFor those who are effective independent learners, online learning offers access to learning, information and communities.Not all are ready for e-learning. Just putting messages online is not sufficient.
Read more in Shonn R. Colbrunn and Darlene M. Van Tiem's chapter, From Binders to Browsers: Converting Classroom Training to the Web and Brandon Hall's chapter, Six Steps to Developing a Successful E-Learning Initiative: Excerpts from the E-Learning Guidebook.
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Marc Rosenberg on Online Learning
Marc Rosenberg
You say that "building a learning culture is hard work." What are the biggest obstacles to an optimal e-learning environment?


"There are several. First of all, we tend to equate a 'learning culture' with a 'training culture.' The first is about organizational transformation and a belief that everyone -- from the rank-and-file to the CEO -- has, that learning is an important component of organizational success. The second is focused on the 'activity' of training, which may, or may not be the best way to bring about learning. Also, to equate learning with training is to severely limit your options to instruction and courseware, and to relegate other informational approaches to secondary status. That is not how most people learn.

"Buying catalogs of online courseware and an LMS may be a good idea, but only if you clearly know what you hope to accomplish with the investment."

Another obstacle is assuming management support, when, in fact, it may be minimal or non-existent. Just because an executive says e-learning is a cool thing doesn't mean he or she will be favorably inclined when you present them with a $2 million bill for technology and courseware. Speaking of which, another obstacle is the mistaken belief that technology equals an e-learning strategy. Buying catalogs of online courseware and an LMS may be a good idea, but only if you clearly know what you hope to accomplish with the investment. Most training organizations rush to purchase e-learning programs and tools before thinking about what they'll do with them.

Finally, I think we still try to measure e-learning by the old classroom and training center paradigm. Within a corporation, few people care about course catalog size, tuition received, student days, post test scores or hours of training delivered. Until we can communicate impact and value, even perceived impact and value, we'll never get true buy-in."

Read more of Marc's interview and find out more about this handbook contributor.
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Online Learning for 400
What is the "big tent" of e-learning?

Allison Rossett states that the big tent view of e-learning includes at least five functions:
  • "Learning. Current views support a definition of learning that revolves around a change in the brain, in what we can remember and use, when needed."

  • "Information support and coaching. While learning is directed at enhancing individual capacity, information support and coaching focus on building an external resource into which the individual dips at the moment of need....Perhaps you don't want to rely on your memory or elect to invest in memorizing the information. Or perhaps it's so critical that you don't dare make a false move. When these circumstances are in effect, the topics become candidates for online help systems, technology-based coaching, or a nifty online support tool..."

  • "Knowledge management. When information grows into a full-blown system that reaches out to capture, organize, and stir organizational brainpower, knowledge management (KM) is happening. KM is an attempt to maximize the "smarts" that exist within people and organizations."

  • "Interaction and collaboration. Even though classroom instruction is often remembered for its interactive moment,
    "Under this big tent of e-learning, the functions are enmeshed, so that users experience few hiccups between taking an online class, consulting an online coaching tool, or referring to a knowledge base."
    technology too can be used to engage, stir, and foment. It can bring people together for many purposes, such as one-to-one development and coaching, online communities of practice, pre- and post-class listservs, and individual engagement with complex simulations and examples."

  • "Guidance and tracking. New technology enables more and better guidance, assessment, tracking, and information. ...Systems can guide individuals towards critical skills. Managers can enjoy a better view of employee skills and knowledge....Executives too can capture a view of organizational skills and needs..."
Read more in Allison Rossett's chapter, Waking in the Night and Thinking About E-Learning and Wayne Hodgins' chapter, Learnativity: Into the Future.
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